HYBRID

A collaboration by Kristel Rico, Karen Alvarado, and Orisegbubene Ogbe created a branding identity system for the HYBRID Exhibition in the Paul Robeson Gallery at Rutgers University, Newark. The trio came up with idea of using elements that relate to duality and time. Our thought process was combining two things into one. By utilizing two typefaces that are from different timelines be combined. Minion (1990) and Voguing (2018) were the two typefaces that became our end result for our exhibition’s branding identity.